Finding my place in this overwhelming blog space


In my opinion, there is so much to learn when starting a blog.  In one of my earlier posts, I mentioned that it took me 7 months just to get my blog up and running.  That was mostly because I wasn’t sure what to do or how to really do it and much of it overwhelmed me.  I’ve been working on my blog and learning tons for nearly 5 months now, and guess what… there are times when I still don’t know what to do, how to do it, and it overwhelms me.  I’m sure there’s other bloggers out there who feel the same way!  WordItOut-word-cloud-1528667

Recently, I received some feedback that my blog is too general and I need to figure out my target audience, niche, etc.  Don’t get me wrong, I’m grateful for the constructive feedback, but it definitely got me thinking too.  As I move forward with fine-tuning my blog and finding my stride as a travel blogger, I’ve started asking myself a lot of questions.  Questions beyond the basic “how do I do that?”… Deeper questions to help me establish my presence and find my space in a sea of travel bloggers and social media sites.  The more I’ve looked around the more I wonder how can I stand out?  I started asking myself what is different about me?  Again, there’s tons of information out there, but sometimes I go into information overload.

Often, one of the first questions you come across on starting a blog is, “what are you passionate about and why?” I know the countless reasons why I’m passionate about travel, and why I wanted to start blogging about all of the wonderful experiences we’ve had.  For those of you who have ever been bit by the travel bug, imagine the feeling of breaking free from a decade of suppressed wanderlust, and for the first time in a very long time, turning your dreams into reality.  So, the question of “what and why?” is a no brainer in my world…

Now… as I’ve been pondering some of my blog development and content related questions, it seemed to me it was easy to start by identifying what makes me stand apart from other travel bloggers.  Here’s some of what I noticed so far:

  • We are not taking a gap year
  • Although I go on some trips alone, I am not a solo female traveler
  • Although we may go backpacking, we are not backpackers.  Nor are we couch surfers, or hostel patrons
  • Neither my hubby or I have quit our jobs, nor do we intend to at this point
  • I don’t love Facebook, have yet to find the key to success with Instagram, am slowly learning about Pinterest, and am surprisingly starting to enjoy Twitter

I love reading stories about people who do these things and I’m so inspired by them, but my husband and I fall into a slightly different realm. So, now that I have those differences out of the way, I’ve started thinking about what things we do bring to the table:

  • We are a married couple (still in the newlywed phase) who have mastered the art of traveling together
  • We are maintaining FT jobs and planning for retirement while traveling extensively here and now, making us experts on finding balance and planning
  • We are both fortunate to be able to periodically travel through our jobs
  • We set a limited annual budget and plan our travels around that
  • We are very well educated and hope to reflect some of that in the posts; sharing everything from my background in English and art history, to current studies in the hospitality industry and web design
  • We have a very real, deep understanding of the value of life and living each day to the fullest and hope to inspire others to do the same

With all that said, some people may call us tourists.  I however I disagree with that.  I have also been thinking quite a bit about that label, and the need to drop it, but that’s another post for another day…

So, as I move forward with developing my travel blog and brand, I’d love to hear back from you.  Knowing what we do and don’t bring to the table, what things can you relate to?  What interests you, and what would you like to hear more about?  Please comment below or email me at bylandandsea.me@gmail.com with any thoughts.  Looking forward to hearing from you!